There is a common practice of setting watches to display the time as 10:10 in promotional materials and advertisements. The position of the clock hands at 10:10 creates a symmetrical and visually pleasing arrangement, somewhat resembling a smiling face. This positive and upbeat expression is thought to subconsciously convey a sense of happiness.

The nomenclature "TENEKS" is derived by separating it into two distinct components, namely 'TEN' and 'EKS,' with the latter representing the Roman numeral 'X.' This symbolic representation alludes to the specific time setting of 10:10.